The reality behind marketing and podcast ROI is most attribution is dirty, meaning it’s incredibly difficult to get right. They made it from $0 to $30K, and it was no longer advantageous to them or their audience to see their revenue numbers. For Justin, sharing Transistor’s revenue from the inception of the company worked until they reached about $30K in monthly revenue. You need to be judicious about what you choose to share in a way that serves your audience. There’s a spectrum of how transparent you can be about certain situations. Transparency in podcasting isn’t white or black. Response rate should be the most important KPI you measure for your podcast.ĭoes anyone actually respond to your show? Are you compelling your audience to take an action? Did anyone care enough to reach out and give you feedback or a review? Did anyone write you an email to tell you how much your podcast helped them? Did anyone tweet about an episode and recommend it to their followers? That’s the best way to measure success, not downloads. They want to follow along as the hero faces different obstacles and overcomes them.
Your audience wants transparency from you. They want to see someone struggle and not be there yet because it’s more relatable than a typical corporate podcast where everything is cleaned up and they have it all together. Your audience doesn’t want to listen to a buttoned-up podcast. Not only did this help them build an authentic community, but it helped them grow as partners. They weren’t afraid to address real problems and have hard conversations on the show.
Justin and his business partner, Jon, were able to build a community of supporters for Transistor right from the start through their podcast, Build Your SaaS. What he does: Co-founder of Transistor and co-host of Build Your SaaSĬonnect with him: Twitter | LinkedIn | Website | YouTube | Instagram Key Takeaways Podcasting helps you build a community of supporters for your brand. You’ll learn more about the number one metric businesses should be measuring when it comes to their podcast ROI, how critical it is for shows and brands to be transparent, and the different use cases of internal or private podcasting. In this episode, we talk about ways companies can use podcasting to build a community of supporters. Today’s guest is Justin Jackson, Co-Founder of Transistor, our favorite podcast hosting platform.
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